Create
Stories are created to attract attention and build awareness for a brand or service.
At the heart of our efforts are nimble and creative content-driven strategies that bring stories to life and fuel engagement with critical audiences. These programs deliver stories that matter, driving the attention and engagement that boosts reputation, leadership and market adoption.
Strategic Communications Plan
Story Development
News Release Development
Media Targeting
Engage
The creative process begins with a conversation to learn the business goals of the company and understand the needs of its audiences.
Customer success stories will be researched, approved and publicized to targeted outlets. Exclusives may be offered to ensure placement. Bylined articles will be written in the customer’s voice as often as possible to make the article more attractive to editors and their readers. Will engage with relevant media in order to raise awareness of customer-specific case studies, company news and industry trends.
Company News and Case Studies
Trend Stories
Industry Events
Customer and Internal Communications
Implement
Efficiency and speed to market are key qualities for any communications campaign.
Storytelling is critical for companies to communicate a captivating vision of how their products and services will change and improve the world. Creating a story that moves an audience requires a deep understanding of a company as well as a strong, intuitive sense of the audiences themselves. Once the story is created, we use it with appropriate communication channels including digital and print media, social media and events to inform and persuade targeted audiences.
Media Relations/Publicity
Editorial Calendar Research
Social Media Marketing
Media Training
Media List Development
Other Services
There’s more than one way to build awareness for companies and Kannon Public Relations is ready to help. From social media initiatives to graphic design services and trade show support, Kannon Public Relations offers a multitude of services for growing companies. Just ask.
Social Media Marketing
KannonSocial will create and implement a comprehensive social media marketing program that fully integrates marcom content with channels such as blogs, Facebook, YouTube, Instagram, Twitter and LinkedIn. The goal is to drive consistent, engaging content through these channels and others.
Graphic Design Services
Kannon Design Services offers everything from advertising creative, logos and business cards to brochures, trade show signage and websites. Solutions are customized to meet individual needs and budgets in order to achieve an organization’s marketing goals.
Trade Show Support
Will support customers at specific trade shows and industry gatherings. Will prepare marketing materials specifically pertaining to that show, obtain advance lists of registered guests and media, and arrange interviews for company spokespeople.
“In the long history of humankind, those who learned to collaborate and improvise most effectively have prevailed.”
-Charles Darwin